summer starts with nestea's new advertisements

summer is near, with nestea's new tv commercial!

milo celebrates 50 years in the philippines

the leading powdered chocolate beverage brand in the philippines is celebrating its 50th year in the philippines. it has recently launched 3 additional endorsers in its newest tv commercial: basketball champions jeron teng and thirdy ravena and running champion rio dela cruz. they now join the elite group of milo athletes such as bea lucero, japoy lizardo, chris tiu and kiefer ravena.

here is the 50th year commercial of milo:



there will definitely be more exciting promos and activities from milo on its golden anniversary. as of now, let us join milo's call on continuing to build champions everyday by sharing your ways on how to build champions in your facebook, twitter and instagram posts. you can use the hashtag #buildchampions so they can read your posts.

image is from the official milo philippines facebook page and video from the official nestle youtube channel

mikey bustos video: filipino coffee tutorial

here is another awesome video tutorial from mikey bustos: the filipino coffee tutorial. please note the cameo appearance of the infamous red mug and nescafe 3-in-1 sachets!

source: http://www.youtube.com/watch?v=_2OExIjOIrA&feature=feedlik

nestle kasambuhay habambuhay short film anthology: "tingala sa bahay" and "sign seeker"

here are the last two of the 10 short films in nestle's kasambuhay habambuhay : a short film anthology. this was made as part of the company's 100 years anniversary in the philippines.

9. tingala sa baba - a short film that revolves around 2 kids, one poor and skinny and the other rich and chubby, on a seesaw. their dilemma is how to get the chubby kid go up in the seesaw since his weight is so much more that of the other boy. the film also exposed the harsh reality of the state of the rich and poor in the country. this is sponsored by nestle koko krunch and nestle drumstick.

10. sign seeker - stars john lloyd cruz and solenn heusaff and sponsored by nestle fitnesse and nestle fruit selection yogurt. a cute love story on how a boy ask for signs for him to ask a girl officemate out for a date.

source:

http://www.youtube.com/watch?v=aIIGtyaoLVs&feature=feedu_more

http://www.youtube.com/watch?v=jVgmCOjwtTg&feature=related

nestle kasambuhay habambuhay short film anthology: "silup" and "cooking mo, cooking ko"

here are two of the 10 short films in nestle's kasambuhay habambuhay : a short film anthology. this was made as part of the company's 100 years anniversary in the philippines.

7. silup - featuring sid lucero and gloria romero and sponsored by bear brand sterilized milk. this short movie revolves around a cop and his love for her grandmother.

8. cooking mo, cooking ko - featuring isay alvarez, robert sena, nonie buencamino and sharmaine buencamino, dominic roco and eda nolan and is sponsored by maggi magic sarap. this is a modern romeo and juliet love story of young lovers who are children of opposing carinderia owners.

source:

http://www.youtube.com/watch?v=MU5OCaj1dwU&feature=related

http://www.youtube.com/watch?v=AIB0D_XhEJY&feature=feedu_more

nestle kasambuhay habambuhay short film anthology: "isang tasang pangarap" and "downtown"

here are two of the 10 short films in nestle's kasambuhay habambuhay : a short film anthology. this was made as part of the company's 100 years anniversary in the philippines.

5. isang tasang pangarap - featuring ramon bautista and sponsored by nescafe. this is a tale of how miracles happen when a simple person turned into a prophet by reading what remains on a cup after a person drinks his coffee

6. downtown - sponsored by coffeemate, a simple lovestory of a chinese couple, an unexpected twist in the end

source:

http://www.youtube.com/watch?v=19iMlJONPG4&feature=mfu_in_order&list=UL

http://www.youtube.com/watch?v=0kS5TDhZnLo&feature=mfu_in_order&list=UL

nestle kasambuhay habambuhay short film anthology: "unplugged" and "oh! para sa tau wa yeah!"

here are two of the 10 short films in nestle's kasambuhay habambuhay : a short film anthology. this was made as part of the company's 100 years anniversary in the philippines.

3. unplugged - featuring marvin agustin, eddie garcia and kaye abad and is sponsored by milo. the story revolves around a soccer team's team building in the hometown of their coach and how simplicity can bring out so much more in life

4. oh! para sa tau wa yeah! - featuring the nestea family, neil coleta and jillian ward and sponsored by nestea. this musical film tells about how nikos uncovers the family secret of how to get a girl through each letter of the alphabet.

source:

http://www.youtube.com/watch?v=CQzprlJYWvc

http://www.youtube.com/watch?v=VYXl-elKPno&feature=feedu

kris aquino endorses nestle ice cream temptations

kris aquino now endorses the new nestle ice cream temptations. the ice cream ranges offers ice cream that is more creamier, more chunkier and more fruitier as compared to the previous formulation. it is also now packaged in an attractive and tamper evident wave shaped packaging that is microwavable and reusable.

here is the newest tv commercial of nestle ice cream:

so buy now and get more, give more!

nestle kasambuhay habambuhay short film anthology: "the howl and the fussyket" and "sali-salita"

here are two of the 10 short films in nestle's kasambuhay habambuhay : a short film anthology. this was made as part of the company's 100 years anniversary in the philippines.

1. the howl and the fussyket - featuring eugene domingo, dennis padilla and kiray celis, and sposored by bear brand instant. the story tackles how a family turn a small boy to a declamation winner.

2. sali-salita - featuring kuya bodjie pascua, and sponsored by nido. a simple story of a working single mom and how a boy's imagination can soften a mother's heart

the other short films will be posted soon.

source: http://www.youtube.com/user/NestlePH

kasambuhay habambuhay: a short film anthology of nestle in sunday's best tomorrow

nestle philippines' kasambuhay habambuhay: a short film anthology will be shown tomorrow night at abs cbn's sunday's best. it is composed of 10 short films, each runs for only 10 minutes, for a total of 100 minutes. this is part of the company's 100th year anniversary in the country.

the short films and the products featured are:

1. the howl and the fussyket - bear brand instant

2. unplugged - milo

3. silup - bear brand sterilized

4. isang tasang pangarap - nescafe

5. downtown - coffeemate

6. sali-salita - nido

7. oh! para sa tau wa yeah! - nestea

8. tingala sa baba - nestle drumstick and nestle koko krunch

9.cooking ko, cooking mo - maggi magic sarap

10.sign seeker - nestle fruit selection yogurt and nestle fitnesse

here is the tv plug of the show from nestle's youtube channel:

don't forget to watch tomorrow!

source: http://www.youtube.com/watch?v=I_EV5wAtNoM&feature=feedu

nestle i choose wellness expo 2011

on its third year, nestle is holding its annual i choose wellness expo on july 2 and 3, 2011 at megatrade hall 2 and 3 of sm megamall. there will be interactive games, free nutrition counseling, wellness talks and lots of freebies. if you have missed the kasambuhay habambuhay short film anthology, this is a chance to catch it as well. free admission too! this is a great way to spend your weekend with your family. see you there!

source: http://nestle.com.ph/FeaturedStories/Pages/2011IChooseWellnessExpo.aspx

new milo marathon tv commercial

this is a new tv commercial for nestle's milo marathon. hope everyone can come and help 10,000 kids get new rubber shoes.

source: http://www.youtube.com/watch?v=VZNkLbLydTk&feature=feedu

nestle all purpose cream launches its text to win promo

the most trusted all purpose cream in the country, nestle all purpose cream launched its newest promo. they are giving away lcd tv's in the weekly draws and a kitchen showcase on the grand draw. you simply need to purchase a promo pack that contains 2 nestle all purpose cream packs and text the code inside. the promo is open to smart subscribers only.

here are the mechanics:

1. The service shall be supported by marketing materials, which will provide details on mechanics, syntax/keywords, access numbers, and tariffs.
2. This promo shall be open to all subscribers of SMART Communications, Inc., nationwide.
3. All materials shall display a call-to-action keyword that will enable the subscribers to get information on the mechanics of the promo via SMS. For general information regarding the service, subscribers must simply textNCREAM to 2861. Subscriber will be charged the standard P2.50 tariff for SMART Communications.
4. Employees of Nestlé Philippines, Inc., McCann World Group, Smart Communications, WolfPac Mobile Inc., Wireless Services Asia (WSA), and their respective subsidiaries and suppliers including their relatives up to the fourth degree of consanguinity or affinity are disqualified from joining the promo.
5. Service shall run from May 8, 2011 to August 27, 2011.
6. Subscribers must simply purchase any NESTLÉ All Purpose Cream Promo Pack from selected participating groceries and supermarkets nationwide. Upon purchase, consumers need to open the NESTLÉ All Purpose Cream Promo Pack packaging sleeve and inside they will find a unique alpha-numeric Promo Code that subscribers must simply text-in to 2861 to submit their entries.
7. Subscribers can win prepaid airtime load for every three valid promo codes texted and will be eligible as well for the weekly and monthly raffle draws.
8. A total of 540,000 6-digit alpha-numeric promo codes shall be generated by WolfPac and turned-over to Nestlé Philippines, Inc. for the production of coded NESTLÉ All Purpose Cream Promo Pack packaging sleeves.
9. Registration and sending of entries
   
   A one-time registration process is required for participants to be eligible to win prepaid airtime load and earn raffle entries for the raffle draws. Participants may opt to do this in one of the following ways:
1. Promo Code entry prior to registrationTo send the promo code to earn an entry to the promo, participants must simply text NCREAM to 2861. Ex. NCREAM abc123. Participants will be charged PHP2.50 for the transaction.
   Participants or subscribers will then be prompted to register after, in order to validate the entry sent and be qualified for the prizes and raffle draws. To register, participants must simply text:
   
   NCREAM REG to 2861.
   Ex. NCREAM REG Lia Cruz/21/Female/ Makati
   Subscribers will receive an SMS confirmation message if the registration is complete and the promo code entered is valid.
2. Streamlined registration + promo code entry syntax
   To streamline registration process with the sending of the entries, alternative registration syntax will be enabled that will allow participants to send his/her promo code as part of the registration process.
   
   To register and send the promo code, participants must simply textNCREAM REG to the 2861. Registration is free to subscribers.
   
   For succeeding entries after successful registration, consumers must then simply text NCREAM to 2861. Subscriber will be charged PHP2.50 for the transaction.
10. Registration is a one-time process. Only one (1) registration transaction will be allowed per unique mobile number. Double registrations (e.g., duplicate mobile numbers) shall be considered invalid and subscriber will be charged PHP2.50 for the error transaction.
11. Registration is a requirement for participants to validate their entry/ies in order to qualify to win the prepaid airtime load and be eligible for the raffle draws.
12. A promo code may only be used ONCE. Once a promo code has been entered, it may no longer be used to earn an entry.
13. Prizes and determination of winners
1. Prepaid Airtime Load
   
   P15 load will be awarded to registered subscribers for every three (3) valid Promo Codes submitted during the promo period. Prepaid airtime load shall be delivered over-the-air directly to the winning (prepaid) Subscriber.Postpaid winners of P15 load may transfer the load to any SMART prepaid subscriber. Instructions on how to transfer will be sent to the postpaid P15 load winner.
   For postpaid subscribers to transfer P15 load to a prepaid subscriber, he/she should send NCREAM LOAD <11-digit prepaid mobile number> to 2861. Example: NCREAM LOAD 09181234567. Subscribers will be charged PHP2.50 for the transaction.
2. LCD TV
   A total of one hundred twenty (120) SONY LCD KLV-32BX320 TV’s shall be given away in 12 weekly raffle draws.
• 120 unit Sony LCD KLV-32BX320
• (3) Kitchen Packages worth P50,000Dining for 4, buffet cabinet, 3 burner range w/ oven, 6 cu.ft ref, microwave oven, rice cooker, coffeemaker, blender

Nestlé Philippines, Inc. will notify the winners immediately via Telegram or via phone call

after each draw. Winners need to present the NESTLÉ All Purpose Cream Promo Pack packaging sleeve with the unique promo code intact together with a valid ID to the nearest Nestlé Sales Office in their area within 30 days to verify that they are a winner. Once the winner is verified by the Nestlé Sales Office Representative, the prize will be sent to the winning participant’s home address within two weeks.

Prizes are not convertible to cash.

Below is the list of Nestlé Sales Offices nationwide.

14. Raffle Draw Schedule

15. Raffle Draws will be conducted through WolfPac’s eTambiolo.
16. Notification of Winners

• SMS Notification after Draw
• Via Phone and Telegram
• Via broadsheets
• Via posting of winners in supermarkets
  Nestlé Philippines, Inc. will be responsible for the notification and validation of winners, and the redemption of prizes for the weekly and monthly raffle draw winners.

17. Reports and Monitoring

• Reports will be sent daily with the following transaction details:
• Successful Registrations
• Help keyword
• Valid Codes sent (entries)
• Php15 load successfully disbursed

source: http://www.nestle.com.ph/recipe/nestleclub/whatsnew_promo_text_to_win.asp

nestle kasambuhay habambuhay short film anthology: trailers of "tingala sa baba"; "cooking ko, cooking mo" and "sign seeker"

here are the last 3 trailers of the movies that is part of nestle's kasambuhay habambuhay: a short film anthology, which is a part of its celebration of its 100 years in the philippines.

TINGALA SA BABA

featured product: koko crunch and drumstick

a coming of age story that revolves around 2 kids of opposite social classes that became playmates in a private school's playground. the main dillema of the story is that when they ride the seesaw, the rich fat kid is always at the bottom and the poor thin kid is always up. the rich kid wants to experience being up there but they can't figure out how to. a simple yet surprising story. one of my favorite among the films. it does not feature any popular star but this is one of the favorite films so far.

COOKING MO, COOKING KO

featured product: maggi magic sarap

a modern romeo & juliet story of 2 young lovers torn between their feuding families. their parents own competing carinderias and their parents definitely wouldn't allow them to be together. the film features dominic roco, eda nolan. isay alvarez, robert sena, noni and sharmaine buencamino.

SIGN SEEKER

featured product: nestle fitnesse and nestle fruit selection yogurt

a story of a young professional who is attracted to a beautiful officemate. he seeks signs if he would pursue his feelings with the girl. see how miraculously the signs comes to him. the film stars john lloyd cruz and solenn heussaff.

the last movie is isang tasang pangarap which features nescafe. this is a modern story similar to himala, where a poor boy is given a gift to see someone's future through their coffee cups. this is top billed by ramon bautista. i can't find the trailer in the official account of nestle.

this films will be screened for free in sm southmall, sm megamall, sm rosales, sm cebu and sm davao on june 11 and 12.

source: http://www.youtube.com/user/NestlePH

nestle kasambuhay habambuhay short film anthology: trailers of "sali-salita" and "oh! para sa tau wa yeah!""

here are another 2 short films featured in kasambuhay habambuhay: a short film anthology. this is part of nestle's 100th year anniversary in the philippines.

SALI-SALITA

featured product: nido

a heartwarming film about a working mom and how her work affects her relationship with his son. her father comes to their house and makes her realize what is important in life. this stars kuya bodjie pascua.

OH! PARA SA TAU WA YEAH

featured product: nestea

a feel good musical about nicos (of the well loved nestea commercial) and his quest to get the girl of her dreams, mattina. in the process, he learned about his family's deepest secrets... on how to get a girlfriend. this film features neil coleta and jillian ward.

these movies will be shown to the public for free on june 12 and 13 in sm southmall, sm megamall, sm rosales, sm cebu and sm davao.

source: http://www.youtube.com/user/NestlePH

nestle kasambuhay habambuhay short film anthology: trailers of "silup" and "downtown"

here are another 2 films featured in nestle's kasambuhay habambuhay short film anthology as part of the company's 100th anniversary:

SILUP

featured product: bear brand sterilized

a short film about a third generation policeman and his ritual of drinking milk when he goes home and his mysterious concern for the elderly. this film stars sid lucero and ms gloria romero.

DOWNTOWN

featured product: coffeemate

this story revolves around an undying love of a man to his wife and how the ritual of drinking coffee is so special to the couple.

these movies will be shown for free to the public on june 11 and 12 on selected sm cinemas (sm southmall, sm megamall, sm rosales, sm cebu and sm davao).

source: http://www.youtube.com/user/NestlePH#p/a/u/1/SUzKJVU8NVc

nestle kasambuhay habambuhay short film anthology: trailers of "the howl and the fussyket" and "unplugged"

here are the released trailers of 2 of the 10 short films that will be shown as part of the nestle kasambuhay habambuhay shorth film anthology. this is part of the celebration of nestle's 100 years here in the philippines. each short film has a nestle product featured in the movie.

here are the first two films:

THE HOWL AND THE FUSSYKET

featured product: bear brand instant

a family themed comedy about a boy who will join a declamation contest and how his family helped him in this quest. a feel good movie starring eugene domingo and kiray celis.

UNPLUGGED

featured product: milo

a story of a soccer team that goes to the province for a bonding and team building session. this short films the simplicity of life without the complications of technology. this film stars eddie garcia, marvin agustin and kaye abad.

i will post the other trailers in the coming days. these movies will be shown for free to the public on june 11 and 12 on selected sm cinemas (sm southmall, sm megamall, sm rosales, sm cebu and sm davao).

source: http://www.youtube.com/user/NestlePH#p/a/u/1/SUzKJVU8NVc

nestle launches kasambuhay habambuhay: a short film anthology

in celebration of the company's 100 years existence in the philippines, nestle philippines lauched a film project, kasambuhay habambuhay: a short film anthology. this includes 10 short films from a pool of the country's top young directors whom nestle already had a chance working with. each film is 10 minutes long and features nestle products in the story.

directors in the project includes jeorge agcaoili, a/f benaza, carlo directo, henry frejas, raul jarolan, sid maderazo, chris martinez, stephen ngo and jun reyes. actors included in the project are kaye abad, marvin agustin, isay alvarez-sena, ramon bautista, noni buencamino, shamaine buncamino, kiray celis, neil coleta, john lloyd cruz, dominic roco, eugene domingo, eddie garcia, solenn heussaff, eda nolan, dennis padilla, philippine all stars, gloria romero, robert sena and jillian ward.

the films were initially screened in mall of asia for the company's employees last may 27, 2011 and in resorts world for the company's suppliers and partners last may 29, 2011.

free screening will be held in several sm cinemas on june 11 and 12, 2011.

here is an article on the event:

Nestlé's centennial in shortfilm anthology

(The Philippine Star)

MANILA, Philippines - Nestlé celebrates 100 years in the Philippines with many exciting offerings. The first is the centennial tv ad Kasambuhay, Habambuhay or Companion in Life, For Life. According to Nestlé chairman and CEO John Miller, “The centennial TV commercial is inspired by love for the family, a cultural trait which unites Filipinos. We are grateful because through the years, Nestlé products have become very much a part of the Filipino families’ way of life, from generation to generation, in various stages of their lives. This is what led us to our centennial theme, Kasambuhay, Habambuhay.”

The centennial tv ad is just one of the many stories of how Nestlé has been a kasambuhay of the Filipino family. Through the years, television has been the medium for such stories, limited to 30, 60 or sometimes 90 seconds. So much stories to be told but so little time? Not at all because part of the celebration is a 100-minute anthology of 10 short, entertaining and creative films directed by a select roster of commercial directors who have helmed Nestlé TV commercials.

The directors pitched stories of various genres for brands Bear Brand Powdered Milk Drink, Nescafé, Milo, Nestea, Mido, Coffee-Mate, Maggi, Bear Brand Sterilized, Nestlé Ice Cream, Koko Krunch, Nestlé Fruit Selection Yogurt and Nestlé Fitnesse. The exercise yielded a spectrum of stories — but there could only be one story per brand. After a difficult process of selection, 10 stories were selected which vary from drama, romantic comedy, musical, fantasy, satire, family comedy, suspense, adventure, mock-umentary and a Shakespearean parody.

“We envisage the films as an opportunity to look to the future and our mission to continue providing Filipinos with tasty and high-quality products that promote nutrition, health and wellness,” Miller said. “Creativity plays a central role in this mission and these excellent films display the very best of Filipino creative talent in the realm of filmmaking.”

Nestlé Philippines Creative Services head Leslie Go-Alcantara added, “We are excited about the films which we are working on with the Publicis team headed by Matec Villanueva and Jayel Ladioray. We hope the films will be a meaningful way to engage consumers, because the centennial celebration is really all about them.”

“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” Nestlé Communications director Sandra Puno said.

The films will be premiered on June 10 at SM Megamall. June 11 and 12 will be the Free Movie Weekend, so viewers get to watch the movie for free at selected SM cinemas nationwide (Megamall Cinema 3, Southmall Cinema 6, Rosales Cinema 1, Davao Cinema 1 and Cebu Cinema 7). Screening starts at 11 a.m. Five lucky viewers (one per cinema) will get a chance to win P10,000 per area just by voting for their favorite short film or story at the end of the film showing.

being a nestle employee, i had the chance to watch the movies last friday. each story was unique in its own. but each movie was able to capture the happiness and miracles of life and love even with the numerous product intrusions in the movies. my personal favorites (since i cannot single out just one) were the (h)owl and the (f)ussy(ket) which featured bear brand instant; tingala sa baba which featured koko krunch and drumstick and the last one which featured nestle fruit selection yogurt and nestle fitnesse.

the films also has something for each and everyone. there is a family oriented movie, and adventure film, drama, musical, comedy, and even romance. so bring the whole family and bond over popcorns and nestea and watch these movies for free.

source: http://www.philstar.com/Article.aspx?articleId=690306&publicationSubCategoryId=70

nestle 100 years tv commercial: "pag-ibig"

in celebration of nestle's 100 years this year, the company released its centennial tv commercial entitled "pag-ibig". the commercial was very heartfelt and very touching. the song that was used is also titled "pag-ibig" and is composed by the apo hiking society member, mr danny javier.

here is the tv commercial from nestle philippines' official youtube channel:

source: http://www.youtube.com/user/NestlePH#p/f/13/ffQf0ztguzs

nestle philippines gets new guinness record

nestle philippines gets a new guiness record by conducting the biggest carpentry lessons, having 525 strong members of the nestle sales force participating. here is the article:

Nestlé Philippines Sales Sets New Guinness World Record

The sales force of Nestlé Philippines, Inc. set a new Guinness World Record by conducting the largest carpentry lesson, and in the process building 100 tables and 200 benches within 100 minutes for the benefit of Gawad Kalinga (GK) families. Guinness World Records Ltd. made it official by sending Nestlé Philippines the new world record certificate.

Composed of approximately 525, the Nestlé sales force was mobilized into teams of four to five, with each tasked to build a table and two benches, breaking the current Guinness World Record of 250 people in the world’s largest carpentry lesson category. The exercise was monitored by independent observers and safety personnel. The 100th table was completed with 18 minutes to spare.

The carpentry lesson and the building of tables and chairs officially kicked off the Company’s celebration of its 100th year in the country and were part of the team building program of the Sales Kick-Off event last January, organized by the Centennial Kick-Off Committee.

The tables and benches were built with their importance to Filipino family life in mind, the dining table being at the heart of the home where family members gather to share meals and exchange stories for the day. During the turnover ceremony of the tables and chairs, Chairman and CEO John Miller said that “We hope that, with this modest effort, we shall be able to help serve some of the needs of the GK families, especially those who are without tables and chairs.”

John, with National Sales Director Paolo Rodriguez, Corporate Affairs Head Edith de Leon, and Corporate Wellness Head Cora Sager, presented the tables and benches to GK founder Tony Meloto. Also handed over were “good wishes” messages to individual recipient families and 600 dinner plates inscribed with the Nestlé nutrition guide for moderation, variety and balance (MoVaBa) to encourage sound dietary habits, as part of the Company’s long-term advocacy of nutrition, health and wellness.

Nestlé Philippines sponsors GK Villages in Baseco in Manila’s Tondo district and Lipa City in Batangas. Its involvement in Gawad Kalinga is part of its efforts to Create Shared Value (CSV) to help improve lives.

source: http://nestlephilippineschoosewellness.blogspot.com/2011/05/nestle-philippines-sales-sets-new.html